Product Marketing Manager – Growth & Analytics

Waymo

Waymo is an autonomous driving technology company with a mission to make it safe and easy for people and things to get where they’re going. Since our start as the Google Self-Driving Car Project in 2009, Waymo has been focused on building the Waymo Driver—The World’s Most Experienced Driver™—to improve everyone's access to mobility while saving thousands of lives now lost to traffic crashes. Our Waymo Driver powers Waymo One, our fully autonomous ride-hailing service, as well as Waymo Via, our trucking and local delivery service. To date, Waymo has driven over 20 million miles autonomously on public roads across 25 U.S. cities and conducted over 20 billion miles of simulation testing.

On the Waymo Marketing team, you will help connect people with our mission and the magic of Waymo's autonomous driving technology. Our team has the unique opportunity to grow Waymo's brand from the ground up, and build societal acceptance for fully autonomous technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging, and creative assets to deliver messages that matter to our audiences, communicated through everything from video content, to social media interactions, to immersive physical experiences. 

The Waymo Marketing team is looking for a growth and analytics-focused product marketing manager to join us on our journey. In this role, you’ll grow our consumer business by setting up channels, implementing and measuring attribution, and  optimizing our media spend to drive brand and product awareness, customer acquisition, engagement, and retention.  You’ll lead marketing analytics across the customer funnel, in close collaboration with your marketing, data science, engineering, and product counterparts. You’re excited by the opportunity to set up growth channels from scratch, run experiments, extract insights and learnings from data, and influence decisions accordingly.

In this role you'll:

  • You are a self-starter who can work in a rapidly-evolving industry and are excited to build the analytics, dashboards, and experiments that set up Waymo for long term customer growth. You’re an effective communicator who can build relationships with people at any level or job function, and lead cross-functional teams through influence. You demonstrate strong problem-solving skills.
  • Build, manage, and optimize growth channels and measurement infrastructure to acquire ride-hailing customers
  • Work with cross-functional teams to conduct analysis and discover insights to solve challenging problems
  • Utilize SQL to pull, structure, and analyze data
  • Shape and evolve growth strategy at Waymo
  • Work closely with our media agency to optimize spend

At a minimum we'd like you to have:

  • BA/BS degree (In lieu of degree, relevant skills or equivalent experience)
  • 5+ years of growth and analytics experience, with a focus on consumer-facing goods, services
  • Strong proficiency with SQL and data visualization tools like Tableau
  • Proven track record of implementing growth channels, experiments, and performance measurement from the ground up

It’s preferred if you have: 

  • Experience with paid and organic acquisition campaigns
  • Experience with marketing attribution models
  • Strategic thinker
  • Strong written and verbal communication skills
  • Track record of managing paid and organic channels

US-Remote includes employees working from their primary residence in certain locations only, such as Arizona, California, Colorado, Connecticut, DC, Florida, Georgia, Hawaii, Idaho, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Utah, Virginia, Washington, and Wisconsin. This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work.

Additional Information:

Colorado only: To the extent this job is based in Colorado, the expected salary range is $160,0000 to $165,000 + bonus + equity + benefits.

New York City: To the extent this job is based in NYC, the expected salary range is $190,000 to $196,000 + bonus + equity + benefits.

Actual starting pay will be based on job-related factors, including exact work location, experience, training, and skill level, so may be higher or lower than what is shown on this posting. This job is also eligible to participate in Waymo’s discretionary annual bonus program and equity incentive plan.

While at Waymo, you will enjoy benefits that cover…

Health and wellness: Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, a Flexible Spending Account (FSA), a Health Saving Account (HSA), on-site physicians and/or nurses in some locations, and special wellness programs.

Financial wellness: Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, a generous 401(k) plan or regional retirement plans, 1-on-1 financial coaching, a 529 College Savings Plan and lots of other perks and employee discounts. 

Flexibility and time off: Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site, hybrid work model and offer remote working opportunities, paid time off, Waymo recharge days, bereavement, sick, and parental leave.

Supporting families: When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include paid parental leave (birthing parent gets 24 weeks of paid leave, and non-birthing parent gets 18 weeks of paid leave), and 20 subsidized days of backup childcare or adult/elder care. Access to fertility care or adoption support as you grow your family.

Community and personal development: At Waymo, you’ll find a range of opportunities to grow, connect, and give back. We offer education tuition reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.

Cool perks: Access to Google offices, cafes, wellness centers, personal training sessions, massages, haircuts, bike repairs, office transportation, commuter benefits and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more. 

* Please note that while our benefits philosophy is the same in every place Waymonauts work, benefits may vary by office/country.

Note: The following is only applicable for roles hired in the US. As we keep the safety of our employees and our communities top of mind, COVID-19 vaccinations continue to be a critical prevention measure to help end the pandemic.  Because of this, Waymo requires all US-based employees who perform work onsite for Waymo to be fully vaccinated against COVID-19. If you are unable to be vaccinated, Waymo will provide a reasonable accommodation consistent with applicable law.