Consumer Insights Manager (f/m/d)

TIER Mobility


TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people with a range of shared, light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network, TIER helps cities reduce their dependence on cars. Founded in 2018 by Lawrence Leuschner, Matthias Laug and Julian Blessin. 
TIER is headquartered in Berlin and currently operates in 190+ cities across 20 countries in Europe and the Middle East. With a focus on providing the safest, most equitable and most sustainable mobility solution, TIER has been climate neutral since 2020.


Permanent employee, Full-time


  • Build and maintain partnership with one or more teams within Public Policy, Brand & Marketing, and Market Development, ensuring that their work is guided with consumer perspective
  • Collaborate with Consumer & Market Insights teammates to scope projects and determine priorities, using discretion to resolve problems and determine when support is needed
  • Manage a broad range of tactical and strategic research from design and set-up through to execution, analysis, and socialisation – with guidance from other team members
    • Define key research initiatives and questions based on business and stakeholder needs
    • Create interview guides, survey questionnaires, etc.
    • Lead research execution (e.g., conducting interviews, fielding surveys), managing external vendors or taking a hands-on approach
    • Translate research results into relevant, compelling, and memorable communications that show a clear prioritisation of insights and provide actionable recommendations


  • 3+ years experience in Market Research, Marketing Research, Behavioural Research, Policy Research, Consumer Insights or a related field
  • Degree in Market Research, Psychology, Data Science, Statistics, Business or a related field.
  • Possess general factual and theoretical knowledge (e.g., principles, processes and concepts) in market research methods including surveys (and the tools required to analyse them, such as SPSS, Qualtrics, etc.), field experiments, concept testing, tracking studies, interviews, diary studies, ethnographic research, and competitive analysis
  • Strong organisational skills and attention to detail
  • Ability to communicate ideas and insights in a persuasive manner
  • Stakeholder management skills, with a proven ability to build relationships


As a member of the Research & Insights (R&I) department at TIER, you'll work with other Consumer Insights researchers as well as User Researchers and Research Operations specialists to help the organisation learn and make consumer-centric decisions about our brand, our services, and future business lines. The team is a diverse, passionate, and fun group of qualitative and quantitative researchers, giving user needs a voice and exploring the impact of the rapidly changing landscape of urban mobility on people. The department is highly cross-functional, providing opportunity to contribute and grow research expertise in many methods and topics. Working with TIER's R&I department, you will have the opportunity to research and predict behaviour patterns as they emerge – in a field of mobility where the rules are not yet written.


  • Join us at the forefront of one of the most exciting and rapidly moving industries 
  • We’re agile, we’re growing and so will you! At TIER, there’s space for exponential professional development and room to make a huge impact on the business going forward
  • Being part of the team means you’re part of its success. Our ESOP program gives you an opportunity to have a share in the company – nothing like invested interest!
  • For Head Office roles – We support your growth with an annual development budget
  • Surf your city with free rides on our e-scooters and e-mopeds
  • Diversity and inclusivity is super important to us, so enjoy initiatives & programs such as #WomenofTIER
  • Expect company onboarding and team events with international colleagues from all over the world
  • Benefit from flexible hours and our remote work options
  • Profit from competitive compensation combined with perks like memberships with Urban Sports Club, Blinklist and Headspace 
  • Be part of one of the fastest growing and most funded startups in Europe with a world-class team of serial entrepreneurs (Co-founder of Rebuy, Takeaway, and Coup) and high-performers (Ex BCG, Uber, JPMorgan, Delivery Hero, and more)

*Depending on the role and location your benefits may differ.

We actively encourage a diverse and inclusive environment that fosters each employee’s individuality at TIER. We take affirmative action to ensure equal opportunity for your application, regardless to your nationality, ethnic or national origin, skin colour, religion, disability, sex, sexual orientation or gender identity. Come as you are and join our ride!

In case you are living with disabilities, chronic illness or neurodiversity please inform us, to provide you with the proper assistance in the application process.

If we could spark your interest and you want to change mobility for good with us, apply now and let us know why you’re the one for the job! We encourage everyone to apply and grow with us. Even if you may not tick all the boxes of the requirements, we are happy to hear about the value you can add to the team. We are all learners!

We are looking forward to your application!

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