Market Development Lead, Frankfurt


  • Full Time

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Do you feel at home in the luxury segment and have an excellent network and access to VIPs, influencers and the luxury scene in Germany? Are you a multitasking organizational talent and a passionate sales professional who is always looking to deliver a world class luxury experience? Then this is the role for you!


The Role:


  • Establish and maintain high level knowledge of the company’s mission, vision, and brand identity  
  • Prioritize and schedule tasks effectively driving brand awareness in your territory and preparing for Studio openings  
  • Identify all relevant events in your area and participate as a brand representative   
  • Strategize, coordinate and implement test drive events, pop-ups, product awareness initiatives, loyalty events, community engagement events, and driving experiences to bring the Lucid brand to life for prospective owners and the automotive community  
  • Meet test drive, reservations and sales targets  
  • Manage all post-event analysis, budget reconciliation, and reporting  
  • Assist in hiring, training and managing the best luxury experience team for studio’s  
  • Organize operations and support launch of Lucid’s segment defining sedan “Air”, performing all relevant activities to support a fast-paced, fast-growing environment 
  • Collaborate cross-functionally within Lucid to achieve goals (Sales, Marketing, Finance, IT, Retail, HR) 
  • Collaborate with the Enablement team to train all customer-facing event personnel and manage these teams throughout events 
  • Manage sales vehicle demo fleet, assisting in the order process, supervising the appropriate use, and ensuring timely availability for sale  
  • Plan and implement a stocking system including merchandising and POS promotion   
  • Handle ad-hoc requests as assigned by the Country Manager Germany and central HQ leadership 



  • 5+ years of experience in managing and selling within a luxury customer environment 
  • Strong interpersonal and communication skills 
  • Ability to prioritize a high volume of projects and activities under aggressive timelines
  • Goal-oriented approach with hands-on self-starter mentality  
  • Entrepreneurial-minded with a passion for a fast-paced, high-growth, startup environment 
  • Strong affinity for luxury products and clients with an extensive network within VIP, influencer, multiplier and key target groups 
  • Excellent communicator, collaborator and team player who maintains positive working relationships with project teams and enjoys helping the team overcome obstacles.   – Bachelor’s degree or higher 
  • Native German speaker and fluent in English – additional languages are a plus 



  •  A passion for and working knowledge of automobiles, EVs and the future of mobility 
  • Experience in luxury and high-tech industries 
  • Commanding abilities with productivity tools: Excel, PowerPoint 



    At Lucid, we don’t just welcome diversity – we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
    Notice regarding COVID-19 vaccination requirement as a condition of gainful employment within the United States
    At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus, and the increased transmissibility with recent variants, all new Lucid employees, whose job will be based in the United States, must provide original documentation confirming status as having received the prescribed inoculation (doses) based on the manufacturer’s guidelines on their first day of employment.
    Individuals seeking a medical and/or religious exemption from this requirement may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
    To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.