Email Marketing Manager

Lucid

  • Full Time

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

At Lucid Motors, we are relentlessly focused on providing a best-in-class experience at every step of the customer journey. We’re seeking a passionate and accomplished Email Marketing Manager to help refine our email marketing strategy while scaling the program globally. The ideal candidate has a combination of strategic, creative, analytical, and execution skills along with an established track record of bringing email campaigns to life across domestic and international markets.

As the Email Marketing Manager, you will work across departments to help champion the email channel. You will partner with creative teams to influence campaign development early on with a focus on creating highly engaging, highly targeted, effective and measurable email programs. You will oversee email campaign execution, analyze results, and continuously refine based on performance.

 

You Will:

 

  • Oversee, constantly optimize, and champion Lucid’s email marketing program
  • Refine the company’s over-arching email marketing strategy, ensuring maximum ROI from this critical growth channel
  • Develop an intimate understanding of our target personas, and leverage those insights to ensure each and every email campaign is purposefully crafted for the appropriate audience
  • Partner with creative teams to intimately understand creative briefs and program objectives. Contribute to early campaign planning, serving as the domain expert.
  • Drive the creation of email assets that are integral components of a broader, omni-channel program
  • Manage the email editorial calendar across audience segments (customers, investors, reservation holders, etc.)
  • Own email performance and optimization, including creating reports that analyze delivery and campaign efficacy.
  • Act as the internal subject matter expert on email best practices and technologies.
  • Create and optimize an email preference center that helps maintain ideal frequency and content of emails to different audience segments.
  • Maintain compliance with CAN-SPAM, CASL, CCPA, GDPR and other data protection measures.
  • Scale this program globally as Lucid extends into new markets
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    You Bring:

     

  • A customer-first mindset
  • Pixel-perfect attention to detail
  • Experience with top email marketing platforms – preferably SalesForce Marketing Cloud
  • Knowledge of connected campaigns and other Salesforce Sales Cloud integrations
  • Expertise in HTML and CSS for responsive email development
  • An intimate understanding of various email clients
  • 7+ years’ experience in interactive marketing roles, preferably with a top-tier brand
  • Outstanding organizational and communication skills
  • Exceptional critical thinking skills, leveraging analytics, reporting, and analysis to inform decisions
  • Knowledge of email marketing and web best practices, UX and ADA compliance
  • Expertise creating and implementing strategic A/B testing
  • A solid track record of collaboration, with demonstrable experience working with internal teams, stakeholders, and agency partners
  • A self-starter mindset who thrives in ambiguous and rapidly changing situations
  • A proven track record of taking initiative to suggest and implement new ideas
  • A passion for solving problems creatively and proactively – You take initiative, anticipate, and prepare more than you wait around and react.
  • Excellent communication, interpersonal and organizational skill
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    Advantageous:

     

  • A passion for and working knowledge of automobiles, EVs, and the future of mobility
  • Experience in luxury or high-tech industries
  • A strong desire to help us save the planet
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    At Lucid, we don’t just welcome diversity – we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
    Notice regarding COVID-19 vaccination requirement as a condition of gainful employment within the United States
    At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus, and the increased transmissibility with recent variants, all new Lucid employees, whose job will be based in the United States, must provide original documentation confirming status as having received the prescribed inoculation (doses) based on the manufacturer’s guidelines on their first day of employment.
     
    Individuals seeking a medical and/or religious exemption from this requirement may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
     
    To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.