Senior Manager, Genesis Product Line Management (Cars) (Fountain Valley, CA, US, 92708)


At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.



Reports to

Senior Group Manager, Product Line Management (Genesis)



Exempt Status


Vehicle Benefit



~ The Sr. Manager, Genesis Product Line Management (PLM) – Cars is the Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics.

~ The department’s key mission is to achieve revenue and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s).  Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch coordination.

Major Responsibilities

~ This position supports the Senior Group Manager for Genesis.

~ Proactively analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.

     ~ Product Planning: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.

     ~ Strategy: Participate in development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.

     ~ Marketing: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.

     ~ Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.

     ~ Pricing: Collaborate to identify opportunities to increase revenue.

     ~ Finance: Analyze and validate financial impact of recommendations.

     ~ Production: Partner with Distribution to ensure optimized trim mix and pipeline.

     ~ Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).

     ~ Sales Operations: Operate closely with field leadership to collaborate, manage, and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan. 

~ Business Unit Management: Collaborate in setting business objectives for each vehicle.  Identify key product, marketing and sales programs required to achieve objectives.

~ For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.

Major Responsibilities (continued)


~Develop business case for product performance improvement recommendations.

~ Manage cross-functional teams and projects.


~ Bachelor’s degree required.
~ Master’s degree a plus

Related Experience

~ Minimum 7 years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales). Automotive industry experience preferred.

~ Cross-functional project management experience is required.

~ Extensive data analysis experience and data visualization expertise required.


~ Curiosity and initiative.

~ Strong analytical skills with attention to detail.

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Excellent communication and presentation skills.

~ Good organizational and teamwork skills.

~ Ability to multi-task.

~ Strong automotive industry and technology knowledge preferred.

~ Excel, PowerPoint, Word.

~ Experience with PIN, Maritz, GfK, IHS/Polk, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

Certification Required

~ N/A

Physical Requirements

Normal office duties
Some travel required

Compensation & Benefits


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.