Director, Global Product Line Management (Fountain Valley, CA, US, 92708)


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Reports to

VP, Product Line Management & Sales Planning



Exempt Status


Vehicle Benefit

4 Employee Vehicle Lease(s)


The Director, Global Product Line Management (GPLM) is responsible for managing a team responsible for developing the PLM process globally with focus on HME, HMI and MEA.  Additional geographic responsibilities tbd.   Director will lead a team to improve the model line governance capabilities in each Region and closely monitor performance.  Director is an agent of the Global COO Office and is responsible for ensuring all GCOO mandates and assignments are communicated to and delivered by Regions.  In addition, Director is responsible for assisting Region teams in delivering action plans on a model line level to achieve optimization of volume, sales and profit targets as designated by the COO office for all Hyundai vehicles and ensuring achievement of Business Plan (BP) objectives.  This includes building, developing, and leading teams of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.).  Director is also responsible for creating performance updates and analysis to maintain GCOO visibility to Global performance opportunities and risks.

The department’s key mission is to achieve Global revenue and share objectives by assisting to develop and working collaboratively with Regional PLM teams and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned Regions.  Responsible to develop and sustain Region processes with the lead Sales and Marketing stakeholder for product portfolio management and new product launch effectiveness within Regions.

Major Responsibilities

~ This position reports to the VP, Product Line Management & Sales Planning

~ Collaborate with Regional teams to create Regional monthly PRM1 (Performance Review Meetings) including comprehensive analysis of model performance with a focus on optimizing sales/share/profitability and future go-to-market strategies.

~ Monitor Regional PLM process to ensure GCOO requests for analysis and deliverables are executed properly.

~ Create reporting process to provide GCOO full visibility to model line performance detail by Region/Country and Key Markets.

~ Collaborate with Regions to develop and manage team to lead LCM (Launch Committee Meetings) to ensure cross-functional alignment and organizational readiness for new product launches.  Focus on identification of gaps and work collaboratively to address them.

~ Manage HMC PLM support team to gather the data, analysis and insights necessary to create a global PLM reporting structure to support the monthly GCOO governance process.

~Lead development of Regional Carflows

~ Partner closely with Regional peers in Pricing, Product Planning, Distribution, and Marketing to encourage cross-departmental collaboration on upstream planning and downstream problem solving.

~ Proactively lead team to analyze performance of assigned Regions relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.

Major Responsibilities (continued)

Global PLM Director will collaborate with Regions to ensure the following areas are aligned to optimize performance per GCOO direction.

     ~ Product Planning:  Upstream strategic direction on product specifications and trim/powertrain/drivetrain mix every MY to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.

     ~ Strategy: Development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.

     ~ Marketing: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency across all company-owned and 3rd party websites/channels.

     ~ PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.

     ~ Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.

     ~ Pricing: Partner to identify opportunities to increase revenue.

     ~ Finance: Analyze and validate financial impact of recommendations.

     ~ Production: Trim mix direction monthly to ensure optimized PO and balanced pipeline.

     ~ Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).

     ~ Sales Operations: Downstream alignment with Subsidiaries to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan. 

~ Business Unit Management: Partner with Regions in setting annual business objectives (BP/OP) for each vehicle and provide strategic direction to Market Analytics for development of the Mid-term Plan.  Identify key product, marketing and sales programs required to achieve objectives.


~ Collaboration with Regions/Subsidiaries to develop financially vetted business cases for product performance improvement recommendations.

~ Lead Global PLM teams to achieve performance improvement and BP/OP targets.

~ Lead HMC PLM team and other cross-functional teams and projects.


~ Bachelor’s degree required.
~ Master’s degree a plus
~ Must be a high school graduate

Related Experience

~ 15+ years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).

~ 10+ years of supervisory experience teams preferred.

~ Automotive industry experience preferred.

~ Cross-functional project management experience required.

~ Extensive data analysis experience and data visualization expertise required.


~ Self-starter with curiosity and initiative.

~ Excellent communication and presentation skills with experience presenting to senior executives.

~ Strong analytical skills with attention to detail.

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Good organizational and teamwork skills.

~ Ability to multi-task.

~ Strong automotive industry and technology knowledge preferred.

~ MS office proficiency required.

~ Experience with PIN, Maritz, GfK, IHS/Polk, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

Certification Required

~ N/A

Physical Requirements

Normal office duties
Business travel as needed
Travel: 0% – 25%

Compensation & Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.